MAINSTUDIO

MARK MAGAZINE - ANOTHER ARCHITECTURE
MARK magazine restyling 2011 . Frame Publishers . 2011

LES CANAUX DE LA MODE 2011
Newspaper . Folded inside out . Rotation print . 2011

A WONDERFUL WORLD
Invitation A5 . Cityscapes Gallery . 2011

ANNUAL REPORT 2010
Booklet and poster . Mondriaan Foundation . printed in reflex blue and fluor . Winner Best Dutch Annual reports . 2011

STILLS

STILLS - WIEL ARETS
Book 632 pages . printed in silver and black . 010 Publishers . 2010 . winner Best Dutch Book Desig n 2010

DUTCH MOUNTAINS

DUTCH MOUNTAINS MAGAZINE
Magazine and Poster . Dutch Centre for International Cultural Activities . 2010 . www.sica.nl

MARK MAGAZINE 10

MARK MAGAZINE - ANOTHER ARCHITECTURE
Covers MARK magazine . Frame Publishers . Winner Golden Cube Art Directors Club NY . 2010

JAN SCHOON

IDENTITY COMMUNICATION AND PR AGENCY
Card . Letterhead . Printed on one sheet and perforated . 2009 . www.janschoon.nl

WE PRESSBOOK SS10

PRESSBOOK WE FASHION SS10
A5 booklet . Photography Marc de Groot . 2010

ARNHEM MODE BIENNALE

ARNHEM FASHION BIENNALE MAGAZINE
Fashion Magazine . ICW Karen van de Kraats . 2009 . www.arnhemmodebiennale2009.com

HOPE AW08

FASHION DESIGNER CATALOGUE
Collection AW08 catalogue . Photography Barrie Hullegie . 2008 . www.franciscovanbenthum.com

MARK MAGAZINE 08

ANOTHER ARCHITECTURE MAGAZINE
Restyling magazine . Frame Publishers . 2008 . www.mark-magazine.com

CANAUX DE LA MODE

IDENTITY LES CANAUX DE LA MODE
Logo . Invitation . Catalogue . Website . 2008

INVITATION FRAME

OFFICE OPENING PARTY
Invitation A5 . Frame Publishers . 2008

KOMPLEX 496

EXHIBITION DESIGN
Free photographic project by Barrie Hullegie and Sabrina Bongiovanni . Invitaion . Poster . Website . 2007 . www.komplex496.com

COMMUNITY

ADVERTISING AGENCY IDENTITY
Logo . Letterhead . Business card . Envelope . Non Commissioned . 2007

CREAM PR

INVITATION PRESS RELEASE
Invitation . Foilblocked cardboard . Size A5 . 2008

BEHIND BARS

FRAME PUBLISHERS BOOK
Book about bars . 300 Pages Foilblocked hard cover . Made at ...,staat . 2007

FRANCISCO VAN BENTHUM

FASHION DESIGNER STATIONARY
Foliblocked . letterhead . business cards . envelopes . 2008 . www.franciscovanbenthum.com

ATFU FESTIVAL

THEATRE CAMPAIGN FOR UTRECHT CENTER FOR THE ARTS
Poster campaign . Flyer . Magazine . 2006

PDE

PROMOTION CLUB NIGHT
Poster . Flyer . 2007

BIOGRAPHY

EDWIN VAN GELDER
Edwin van Gelder is an independent graphic designer based in Amsterdam,
the Netherlands. After graduating from from Utrecht School of the Arts in 2004,
van Gelder founded Mainstudio and has worked under the name ever since.
Mainstudio's projects include editorial design, books and visual identities for
clients within architecture, art and fashion.
Clients include Frame Publishers, Wiel Arets Architects, and the Dutch Fashion
Biennial. Van Gelder has won various international awards (Art Directors Club New York,
Best Dutch Book Design) and has been part of different international design juries,
such as Art Directors Club New York, Selected A - Graphic Design from Europe, and the
Art Directors Club the Netherlands.
His work, as well as interviews, has been published in various books and magazines,
including +81 Magazine, Slanted, and Process Journal of Design.
Van Gelder loves typography, magazines, identities and books. His design approach  is
creating a clear concept, while always playing with the context of the information  and
looking for something unique in every assignment.

PUBLICATIONS

COMPUTER ARTS MAGAZINE
Future Publishing UK 2010

A SMILE IN THE MIND
asmileinthemind.org 2010

PROCESS JOURNAL OF DESIGN
Hunt Publishers Australia 2010

APPENDIX MAGAZINE
appendix-mag.com Paul PJ Cheng 2010

GRAPHIC CACHE
grafikcache.com Belfast 2010

MINI GRAPHICS
Sandu Publishers 2010

QBN
qbn.com editor's choice 2009

DUTCH DESIGN DATABASE
Graphic Design Museum Breda 2009

DESIGN AND DESIGN
Marc Praquin 2009

THE ART OF INVITATION
Victionary 2009

DESIGN AND DESIGN BOOK OF THE YEAR II
Indexbook 2009

FORM
Sandu Cultural Media 2009

GRAPHIC DESIGN IN HOLLAND
Mao Mao Publications 2009

INTERNATIONAL DESIGN YEARBOOK II
Mdx 2009

AROUND EUROPE GRAPHIC DESIGN PROMOTION
Indexbook 2008

SEMI-PERMANENT 07
Rotovision 2007

PRINT AND PRODUCTION FOR PROMOTIONAL ITEMS
Rotovision 2007

Mainstudio

Graphic design